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Cruise Britain is a joint initiative between British cruise ports and service providers such as ground handlers and port agents. The organisation is focussed on raising the profile of Britain as a world-class cruise destination. Our membership-based organisation includes the network of British ports plus the service providers that combine to provide a seamless visitor experience.

We work to create an effective, consistent and visible cruise destination brand for Britain whilst respecting national and regional identities. It’s these national and regional identities that help make our islands an outstanding cruise destination. Through our members we can bring together the cities and countryside, culture and heritage, scenery and activities that make a truly memorable cruise itinerary.


  • To develop and raise the profile of the cruise brand of Britain
  • For Britain to be considered and known as an exciting, varied and innovative cruise destination
  • To continue to be a North European destination of choice for Cruise Operators when developing their itineraries.


  • To create an effective, consistent and visible single umbrella cruise brand for Britain whilst respecting and differentiating regional identities.
  • To increase the level of cruise calls at British ports and raise market share year on year
  • To raise the profile of Britain as a great cruise destination within the trade
  • To develop an effective network of industry relationships across the trade within both UK and Europe.
  • To actively participate and ‘have a voice’ in matters affecting the cruise industry within UK, Europe and world-wide whether that be statutory or regulatory.
  • To encourage partnership working and sharing of good practice between members in order to develop consistent and seamless levels of customer service

See our membership list

Steering Group and Management

Cruise Britain is project managed by Kay Greenway and the association is directed by a Steering Group elected by the members plus a cruise line representative. The current Steering Group took office on 01 January 2022 and comprises:

  • Ian McQuade, Portland Port and Chair of Cruise Britain
  • Thea George, ABP Port of Southampton
  • Kay Greenway, Cruise Britain
  • James Stangroom, Bristol Port Company
  • Paul Britton, Dart Harbour
  • Isla Haddow, Denholm Port Services
  • Rupert Woodard, Excursions Ltd
  • Kate Smith, Liverpool Cruise Terminal
  • Ian Diaper, Portsmouth International Port
  • Mary Bond, Seatrade
  • Cruise line representative: James Langley, Saga Cruises

COVID-19 Operating Recommendations
A member Working Group has developed recommendations for ports and service providers operating during the 2021 domestic cruises season.
View the Operating Recommendations here

Operating Standards guidelines
These give details of service levels and facilities which cruise lines can expect from ports and service providers.
View our Operating Standards here.

Membership of Cruise Britain
Membership is open to ports, destinations and service providers and new members from across the UK-wide cruise-related industry are welcomed.
View Cruise Britain Membership Benefits
View Cruise Britain Membership Criteria

Enquire about becoming a member here.
Media and research enquiries here.